10 December 2024 In Uncategorised Leave a comment
When it comes to technology, nobody wants to be left behind. But there’s a difference between predicting the tide and getting swept away by it. It’s up to us to
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It’s not funny – the way our business has come to fear change. Change is what kept us all from playing safe, From focusing on the agency of the future
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Top creatives used to feel at home in advertising, it was what we were famous for. Now we’re famous for bad PR, ignoring consumers and lack of trust – yet,
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These days everyone wants to be big in data. It guides our thinking, shapes our strategy and belittles our customers. Within agencies, it has become just another silo mentality –
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We exist in a state of perpetual conflict fuelled by lack of trust. Look around – the evidence is everywhere: Clients don’t trust agencies, Agencies can’t trust the media, Staff
Read more10 December 2024 In Uncategorised Leave a comment
No brand ever got famous without a big idea. Without it, we’re left with gimmicks, gadgets, and buzzwords. A digital wasteland, where living in the now makes us forget the
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