We exist in a state of perpetual conflict fuelled by lack of trust.

Look around – the evidence is everywhere:

Clients don’t trust agencies,

Agencies can’t trust the media,

Staff dare not trust their employers,

And consumers don’t trust any of us.

We need to back the problem-solvers above all

Empower the knowledge builders so we better understand what we all contribute.

Reverse the stick/carrot mentality, so people out in the real world feel part of the solution again.

We need to trust in trust itself.