We exist in a state of perpetual conflict fuelled by lack of trust.
Look around – the evidence is everywhere:
Clients don’t trust agencies,
Agencies can’t trust the media,
Staff dare not trust their employers,
And consumers don’t trust any of us.
We need to back the problem-solvers above all
Empower the knowledge builders so we better understand what we all contribute.
Reverse the stick/carrot mentality, so people out in the real world feel part of the solution again.
We need to trust in trust itself.