It’s not funny – the way our business has come to fear change.
Change is what kept us all from playing safe,
From focusing on the agency of the future at the expense of the agency of today.
Now we seem to be caught in the headlights – unsure which way to jump.
We need to be driving change, not holding it back,
Helping people to accept it rather than throwing best practice their way.
If you know where you need to be in 5 years, you should have set off already.
Enough with legacy solutions.
Make the decision – start the positive change.