Top creatives used to feel at home in advertising, it was what we were famous for.
Now we’re famous for bad PR, ignoring consumers and lack of trust – yet, looking it’s like no one cares.
There’s still awards shows, celebrating campaigns that never were.
Still bean counters suggesting that creativity is just another cost to be cut.
Still teams obsessed with pushing the same old hokum out through brand new channels.
We need to listen, nurture and invest in talent once again.
Or lose it to newer industries that do.