WELCOME.

The media industry is, once again, at a crossroads.

Budgets are shrinking. Trust is eroding. Waste runs rampant.

More of the same simply won't cut it.

This industry thrives on clarity, focus, and trust - and so do we.

We help companies grow by solving real problems in real-time, with practical, collaborative solutions.

What we do:

01 – STRATEGY ADVISORY
02 – CAPABILITY BUILDING
03 – IMPLEMENTATION EXCELLENCE

London-based, globally connected, and fiercely independent. Operating quietly behind the scenes to ensure our clients - and their agency partners - shine brighter together.

More below

CLIENTS WE'VE WORKED WITH.

http://AbbVie
http://ABInBev
http://Activision-Blizzard
http://Bacardi
http://BASF
http://Beiersdorf
http://BNP-Paribas
http://Carlsberg%20Group
http://Coach
http://De%20Beers
http://Diesel
http://Disney
http://Durex
http://EA%20Sports
http://GSK
http://Hershey
http://Honda
http://HP
http://Jaguar
http://Kate%20Spade
http://Land%20Rover
http://Lexmark
http://LukOil
http://LVMH
http://Muller
http://Nokia
http://Novartis
http://Orange
http://Panasonic
http://PepsiCo
http://Pfizer
http://P&G
http://Porsche
http://RB
http://Reebok
http://Richemont
http://Rolex
http://Scholl
http://Shell
http://Sony
http://Stuart%20Weitzman
http://Tapestry%20Group
http://Thales
http://The%20Coca-Cola%20Company
http://UPS
http://Visa

WHAT WE DO.

We help brand owners embrace change, transforming complex challenges into clear, actionable solutions.

Entrepreneurial at heart, we focus to shape how people think, connect, and act - while navigating obstacles and challenges along the way.

Over time, we've earned a reputation for collaboration, empathy, and delivering measurable results.

With deep expertise shaped by leading companies and industries worldwide, our team ensures clients are set up for lasting success and positive impact.

STRATEGY ADVISORY

  • Brand growth strategy
  • Category & market insights
  • Organisation design
  • Media maturity acceleration
  • Digital transformation

CAPABILITY BUILDING

  • Operating principles
  • Strategy & planning sprints
  • Agency ecosystem model
  • Best practice sharing
  • In-housing

IMPLEMENTATION EXCELLENCE

  • Agency selection & management
  • Performance tracking
  • Compliance audits
  • MarTech integration
  • Commercial negotiation

WHO WE ARE

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M

Morten Pedersen

Founder, GLUE2020

image

A

Annie Mandieni

Analyst, GLUE2020

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A

Andrew McLean

Inventus Media

image

A

Allan Linderman

Linderman Media

image

B

Bernhard Glock

Glock Media Global

BUSINESS.

No matter if you are a major advertiser, a fresh start-up, or just someone with an idea or an unfinished idea about a project. You should send us an email.

Contact us at info@glue2020.com

Posted by HQ

BIG IDEAS

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Posted by HQ

TECHNOLOGY TAX

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Posted by HQ

CHANGE MISMANAGEMENT

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Posted by HQ

PEOPLE POWER

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DATA DUPLICITY

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TRUST & TRUTH

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Load More

contact

Morten Pedersen
mp@glue2020.com

WE ARE READY.

Thanks for contacting us, we'll be in touch soon!