I’m sorry, but we need to talk

Dear [Agency],

Look, I gotta level with you here. It’s been a rough go of things lately, and I’m sorry to say that I just can’t trust you like I used to. Trust is key in any agency partnerships I have, and right now, I’m just not getting that vibe.

Back in the day, things were different. You guys were the new kids on the block, breaking away from the old ways and delivering some seriously impressive results. We were happy with the media deals you promised us, and everything seemed to be going great.

But now? Now I can’t seem to get to the bottom of things, and it’s causing some internal trust issues. There seem to be all sorts of hidden agendas and margins that are putting our partnership model in jeopardy, and my team just don’t feel like you and us are on the same page anymore.

I know that some of this is on us. We haven’t got the smoothest media operation here at HQ, but that doesn’t mean that you’re off the hook. You need to be more transparent about your pricing and how you deliver services to my team – and I need to have a way forward where I can hold you accountable.

Negotiation is an art, but I need to know that you’re listening and that you are prioritizing our business. We need to work together to find a mutually beneficial solution, rather than just looking for some short-term cost-cutting measures. That’s not sustainable, and it’s not going to lead to a fruitful partnership in the long run.

It’s not too late to turn things around, and I’m willing to make efforts to rebuild this trust. But you need to know that’s it’s going to take some effort and require flexibility. Let’s come to the table with a strategic approach and a willingness to work together towards a better, more equitable, future.

Give me a call and we can agree next steps.


[Client Procurement]

Cc: [Client CFO]