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Category: Past x Present x Future

Posted by HQ

An Ode To Perfect Harmony

1st July 2019 In Past x Present x Future Leave a comment

… The ad that launched a thousand memes A world of perfect Cola dreams, Where people sang and clients preened The perfect ad – or so it seemed. And yet

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Big Ideas

1st July 2019 In Past x Present x Future Leave a comment

… No brand ever got famous without a big idea. Without it, we’re left with gimmicks, gadgets, and buzzwords. A digital wasteland, where living in the now makes us forget

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Data Duplicity

1st July 2019 In Past x Present x Future Leave a comment

… These days everyone wants to be big in data. It guides our thinking, shapes our strategy and belittles our customers. Within agencies, it has become just another silo mentality

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People Power

1st July 2019 In Past x Present x Future Leave a comment

… Top creatives used to feel at home in advertising, it was what we were famous for. Now we’re famous for bad PR, ignoring consumers and lack of trust –

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Change Mismanagement

1st July 2019 In Past x Present x Future Leave a comment

… It’s not funny – the way our business has come to fear change. Change is what kept us all from playing safe, From focusing on the agency of the

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Trust & Truth

1st July 2019 In Past x Present x Future Leave a comment

… We exist in a state of perpetual conflict fuelled by lack of trust. Look around – the evidence is everywhere: Clients don’t trust agencies, Agencies can’t trust the media,

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Technology Tax

1st July 2019 In Past x Present x Future Leave a comment

… When it comes to technology, nobody wants to be left behind. But there’s a difference between predicting the tide and getting swept away by it. It’s up to us

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