The ad that launched a thousand memes
A world of perfect Cola dreams,
Where people sang and clients preened
The perfect ad – or so it seemed.
And yet beneath that naive pitch
Was something deep and real and rich,
Though written on a napkin still
A great idea that time can’t kill.
So what became of all that pride?
Replaced by Facebook likes and snide
Back-slapping jaunts to Cannes
To toast how tech has usurped man.
This is not how we need to fight
To save ourselves from Adblock’s might.
We cannot blame somebody else
For injuries brought on ourselves
We need to get the feeling back
To pull the plug on ideas lacking
Any pride in what we had
In telling friends ‘I made that ad!’
We have to fix what we unmade,
To fill the gaps where wordsmiths played,
It’s time to ditch Kardashian bling,
It’s time to teach the world to sing.